Coke clan in the United States has more than 5000 members. In Paris advertising museum as also a section dedicated to the famous beverage. Not to mention auctions and flea markets where white and red refrigerators, brooches and cans are snapped up.
Coca cola was invented in 1886 by a pharmacist in Atlanta, John Pimberton as a remedy to treat upset stomach. It was initially sold on small walking carts similar to those of ice cream makers. Only later it was it sold as a syrup in cylindrical bottles. The brand appeared on the bottle in 1897.
The memorable bottle was invented in 1933, and remained the same over the years. Collectors today look for the early bottles that can be worth up to 500 euros. The most most popular advertising posters are those of the ‘30s with girls in long silk dresses. Those of the ‘50s had couples who looked in their eyes.
In the ‘60 and ‘70s to publicize itself Coca Cola produced various objects: glasses, pins, trays, pencil sharpeners, small radios, stickers.